Hello! Welcome to your blog post. Blogging can be hugely important for your website’s SEO success and for keeping customers coming back for more! You can use your blog to share about business updates, recent shoots, cool new products, and all kinds of other things.
But it doesn’t have to be all business all the time! Readers will love to get to know the “real you!” The person, artist, and entrepreneur behind your great business. Don’t be afraid to show your personality while your write! Blogging is meant to be sort of informal, which helps connect with readers on a personal level.
So, what are you going to write about? A good way to start is by sharing your recent work.
Have you done any cool shoots lately? (I know you have, you all-star photographer!) I bet you have loads of images just waiting to be shared with your adoring fans.
Making this kind of post is really easy! There’s even a template you can follow to write a quick blog that follows all of the “Blogging Best Practices.” It goes like this:
Your title should be about 6-10 words and describe your post in an interesting way. Keywords are important, but they should be your secondary priority.
“Winter Wonderland Engagement Shoot In Downtown Raleigh”
Something like that so set the mood, hook readers, and give a little information about your shoot. This will also help people searching on Google find you if they’re looking for a specific venue, location, or photography style!
You don’t have to write a novel! Just 1-2 paragraphs of text should do. Focus on the “who, what, where, when, and why” of the post to keep it simple.
“Had a ball shooting this engagement photography session with Alex & Sam in Center City Park! The weather was just right, and the energy of this sweet couple just shines through!”
Nothing too fancy. You just need some words to ground readers, set the stage, and give your post some searchable text. That way Google match your post to people who are searching for a great photographer like you.
As for photos, limit yourself to 10-15 per post. If you want to share more, link readers to a gallery to see all the awesomeness.
Remember: No Dead Ends! At the end of your blog, give the reader something to do next. Whether that’s to see a gallery, book a session, or simply read another blog, give them a link — preferably a big old button…like this one!
Okay, your cool blog is done. Now all that’s left is to publish and get readers. Think of blogging as part of your marketing strategy – because it really is.
Blogs help people find you through search engines. But you can also share your blogs on social media platforms to get people ooh-ing and ahh-ing over your work on your website. The goal is to show them around the place, dazzle them with your work, and hopefully they’ll end up booking their own sessions – or signing up for updates! Sharing is easy. Just click “Share” and post to the social media of your choice. Done and done.
Our last notes are about design. Both for your overall blog layout and for each post.
People are visual creatures... but you know that already. A beautiful blog will encourage people to stay & read more! Your blog comes with a bunch of layout options so you can create a gorgeous experience for your readers.
If you write a longer article, try to break up the words with images peppered throughout. Photos make for a more enjoyable read!
If you have extra widgets, you can easily embed them in the footer or sidebar of your blog. Putting in a subscription form, for instance, is a great idea to keep people hooked on reading your blog!
That’s about it! You now know everything you need to make a great blog for your business! Good luck, champ. I know you’ve got this. But if you ever have any questions, drop us a line, and we’ll be glad to help!
When you're elbow-deep in the clay of keeping a business going, you sometimes lose sight of what it was that made you want to start this adventure at all. I recently spent some time going through some old stuff, and came across some work I had done over 20 years ago. They were images I had taken in a high-school photography class. As I looked at each one, I realized there was a story behind every photograph. Some were of abstract textures, some were of friends, and some came from a homemade pinhole camera. Looking at them made me think of my art teacher, Mr. Harding, and his desire for me to look at life from a different perspective. He challenged me everyday to see things in a new way. From rolling my own film (in the dark, with my eyes closed) to photographing a rusty nail from every conceivable angle, he opened the door of creative thinking for me. He loved art and beauty, and in turn, made me love it too. He would let me spend hours after school in the darkroom, mixing chemical baths and poring over images I developed, with a quick high-five and a "Don't forget to lock up when you're done." He would critique me when my work sucked, and praise me when he knew I had given him everything I had. He loved pushing the boundaries, and would get excited when his students thought outside the box. During my reminiscing, I thought, "I'm going to find Mr. Harding, and thank him for challenging me to work harder." So I went online, and after a lot of digging, unfortunately found that he had passed away almost 10 years ago. He was 69 years old. My heart sank. My chance to tell him was gone. I wallowed in the sadness of it for a few days, but then I realized that he had spent more than half his life doing what he loved as a career. He taught art for 37 years, motivating so many people to see life differently. He had a gift, and he embraced it.
So here's to you, Mr. Harding. I'm forever indebted to you. Thank you for teaching me how to make a working camera out of paper. Thank you for letting me use countless rolls of film to capture that perfect image. Thank you for enouraging me to push my own limits, and embrace beauty in the common and unusual. Thank you for showing me how to see shadows, and, most importantly, how to find the light.